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Archive for June, 2010|Monthly archive page

Embracing Social Media with ACT!

In ACT!, ActiveRain, Database Management, Facebook, LinkedIn, Social Media on June 24, 2010 at 3:32 pm

Have you embraced Social Media yet ?  Have you had new business come to you through sites like LinkedIn, FaceBook, ActiveRain ?   

It is great to see that Sage Software sees the value of including Social Media connections as an important element of running your business. ACT! version 2010 and after,has a Web Info tab that allows you to connect to and view a contact in a variety of Social Media sites such as LinkedIn, FaceBook, ActiveRain, Google, Google Maps etc. You can also add your own links in order to have a quick connect to virtually any site you wish.

 That’s nice, but what really is the big deal with Social Media ?

For those that have been resisting the Social Media Revolution, first let me say I understand because as humans we tend to resist change, and second I must say sorry, it is time to stop avoiding the inevitable.

Social Media is here to stay and the most popular cyber connection sites will continue to swell with the tide of humanity getting on board at an astounding rate.

Fact:  96% of people in the United States between the ages of 24 to 54 belong to at least one Social Media site.  There is a great video on YouTube outlining the impact of Social Media on business.  Check it out at :

http://www.youtube.com/watch?v=JHLMGXaR0Io&kw=social+media&ad=10383246475&feature=pyv

 It is basically the fusion of Sociology and Technology.  It connects people and provides an interactive format to build relationships in many arenas including personal, political, and business.  It transforms monologues into dialogs.  Everyone is a writer, a critic, your best ally or worst enemy and it can all be played out real time via Social Media.  The world has turned into a giant community of publishers. 

One major shift in the way Social Media affects each one of us is the way information is delivered.  We have gone from phone and email which is sending information back and forth in fairly one-on-one fashion, to the Internet where you go to search for information, to the new way to connect via Social Media where the information finds you.  If you are signed up on anyone’s blog or follow anyone on Twitter you know what I mean by this. Information is pushed at you in a way never seen before.

There are 4 major reasons you should get as involved as possible in Social Media from a business standpoint:

1. New Lead Acquisition
2. Dossier and Reconnaissance
3. Electronic Intimacy – Something to Talk About
4. Hey, Look at Me !

New Lead Acquisition:  Facebook as an example. You could see a friend of a friend of a friend mention that they really would love to Refi their home loan but are not sure who to go to.  You could see a friend of a friend of another friend mention that they just found out they are having twins and need a bigger place. The list goes on.  The cool thing is that if you respond in the thread, you just took the opportunity to expose your services to not only that one person, but everyone else who is connected to that friend. You have to be present and tuned in to grab these opportunities!

Dossier and Reconnaissance:  LinkedIn as an example.  You can get all kinds of information about a person’s professional life, company contact information, comments from people who have referred this person, which of your competitors are already linked to this person etc.   You can better position yourself when selling if you know what competitors the contact is also connected to.

Electronic Intimacy – Something to Talk About.  Twitter as an example.  Say you get a new prospect. Before you call them, look them up on LinkedIn to get a quick glimpse into their professional life, and then if they have info on their Twitter account available, view their last Tweets to see what is important in their world ‘right now’. When you call you can create an instant bond. “Hi John, I see that you went to the Eagles concert last night. I love that group! How was it?” 

Hey ! Look at Me !  Many of the most popular sites are perfect for self promotion.  You can post quick articles, links to your blog(s), links to timely information URLs etc on these sites. I have seen items like the following on sites like Facebook and Twitter : “Felt great to help get a young family of 4 into their first house today ! They are delighted and relieved at how low their payments are. These are the kind of days that I just love being a Mortgage Professional!”. Keep in mind that shameless self-promotion is generally OK on these sites depending on how you approach it.

I hope you found this article helpful and would be happy to assist you with any of your database management or marketing needs!

Check out the ACT! 2010 Web Info tab below.  Connect on the fly to a multitude of Social Media sites right from within ACT!.

Donna Quisenberry
Q2 Database Consulting Services
Donnaquisenberry@sbcglobal.net
(760) 434-3431

Bringing database and marketing expertise and solutions to Business Professionals since 2001

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